A Brand Renovation 

FINLANDIA Vodka was introduced in 1970 and recently launched its seventh design. The objectives for the latest iteration were simple; increase shelf standout and increase the size of the back label to accommodate the increased demand for regulatory requirements.

The new FINLANDIA Vodka bottle (above, center) exceeded established consumer benchmarks in the primary markets surpassing the previous bottle for premiumness, shelf presence, and distinctiveness.

Supported by a comprehensive suite of tools, the new-look FINLANDIA package rolled out the summer of 2018, the centerpiece of the campaign was this film for broadcast and digital.