OPERA Brand Advisory LTD is a strategic brand and marketing consultancy dedicated to finding truths that propel brands.

WHAT: I will work with you to develop essential strategic documents, including, brand purpose, equity triangle, and portfolio strategy. I am also available to assist with agency selection, briefing and guiding the creative and design processes to completion, and develop the go-to-market strategy.

HOW: Toggling between art and science, I will work with you to uncover your brand's truths. Leading the team through various exercises, we will dig past stories that are merely interesting and reveal stories that are relevant and capable of propelling the brand. Connecting these truths to compelling consumer insights, we will lay down the foundation for growth.

WHY: Activity without strategy direction is inefficient and wishful thinking. And random acts of marketing give only the appearance of progress but rarely accomplish anything.

The strategic documents we'll produce form the foundation of all brand development; they are the Northstar for brand communication and activation; they are the lens through which to evaluate ideas and proposals, and they are the backbone of briefs that will inspire and provoke creative agencies and designers.