WHY "AUTHENTIC?"

"Authentic," "genuine," "honest," and "real" are ubiquitous marketing terms because they work. They work because they match the tenor of the times.

Moreover, consumers are drawn to and find comfort in brands rooted in truth and with trust in institutions collapsing and skepticism in politics growing this trend will continue.

It's crazy to think that brands can play such a role, but they are doing just that.

OPERA Brand Advisory LTD is a strategic brand and marketing consultancy dedicated to finding truths that propel brands and connect with authenticity.