THE VELOCITY OF CHANGE

The velocity of change influencing a marketer's ability to manage can be overwhelming. Externally the agency world is in turmoil while internally data scientists are hoping to use operational efficiencies to build brand awareness. All the while, consumers have grown to expect cohesive brand experiences. Amongst this 'chaos of change,' many traditional marketing organizations blindly run to what is new and novel versus applying the experienced 'rudder' of a global leader.

OPERA Brand Advisory LTD is a strategic brand and marketing consultancy dedicated to finding truths that propel brands and connect with authenticity.

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